Our range of applied research services include:

You may be a prospective investor in the country in various sectors with a need for data for decision making. Or a postgraduate or undergraduate student who needs specialized data. We have large volumes of data covering a wide spectrum of the economy to help you achieve your objectives. We can also collect customized data to fit your needs and improve your decision making.

Twenty first century organizations place the customer at the center. The Customer Satisfaction Survey is a wide-ranging, in-depth survey that measures not only your customer’s satisfaction levels, but also the functional and emotional value from the customer’s perspective.   It provides a ready-made action plan for aligning your business strategies with service issues and helps your organization focus on improving customer relationships and outcomes.   Conducting the Customer Satisfaction Survey will help you better predict customer retention and expansion opportunities.

The employees are the internal customers of the organization. Dissatisfied employees ultimately lead to dissatisfied customers. Employee satisfaction surveys aim at improving the work environment so that the employees can have an enjoyable work environment. A happy employee means a happy customer.

Market surveys and feasibility studies help in informing market entry or product decisions. Such decisions include the entry strategy if the organization decides to go into a particular market. Done well, market surveys and feasibility studies go a long way in preparing an organization for success in a particular market. No organization should venture into a market without a clear understanding of that market; and this is the unique role of market surveys and feasibility studies.

Product surveys give you a chance to finally work with real data, not assumptions you have about your users. You can finally know what they think of your product. You can use this data to improve practically every aspect of your operations. You can build better marketing personas this way. You can improve customer support because you know what trips your users. And with that in-depth information, you can take your sales to a whole new level.

There’s no better way to improve your product development than hearing ideas from your most loyal users. Think of the product surveys as brainstorming sessions with your customers. It’s an opportunity for them to connect with your product and support your roadmap in ways that you may not have thought of. All you need is the right structure in your product surveys to help them be more creative.

A baseline survey is a study that is done at the beginning of a project to get knowledge of the current status of an item of study before a project commences. Baselines surveys are important to any project for they are the starting point for a project. A recommended way of starting a project is to carry out a baseline study. Through its results, a baseline serves as a benchmark for all future activities, where project managers can refer to for the purposes of making project management decisions.

Baseline studies are important in establishing priority areas for a project. This is especially true when a project has several objectives. The results of a baseline study can show some aspects of a project need more focus than other while others may only need to be given little focus. An end line survey, on the other hand, is the study conducted after the end of that intervention. The results of the end line survey are measured against some comparative data – ideally the baseline survey – often as part of an impact evaluation.

A Knowledge, Attitude and Practices (KAP) survey is a quantitative method (predefined questions formatted in standardized questionnaires) that provides access to quantitative and qualitative information. KAP surveys reveal misconceptions or misunderstandings that may represent obstacles to the activities that we would like to implement and potential barriers to behavior change. A KAP survey essentially records an “opinion” and is based on the “declarative” (i.e., statements). The KAP survey reveals what was said, but there may be considerable gaps between what is said and what is done.

Midterm evaluations (MTEs) aim to assess the continued relevance of an intervention and the progress made towards achieving its planned objectives. They provide an opportunity to make modifications to ensure the achievement of these objectives within the lifetime of the project. It also measures the project performance and progress to establish the distance traveled and direction taken in implementing the project; the extent to which the project is achieving its goals and objectives and producing expected outcomes/impacts on target beneficiaries.

Training needs assessment identifies individuals’ current level of competency, skill or knowledge in one or more areas and compares that competency level to the required competency standard established for their positions or other positions within the organization. The difference between the current and required competencies can help determine training needs. Rather than assume that all employees need training or even the same training, management can make informed decisions about the best ways to address competency gaps among individual employees, specific job categories or groups/teams.

Assessments can be conducted at any time but are often done after hiring, during performance reviews, when performance improvement is needed, for career development plans, for succession planning, or when changes in an organization also involve making necessary changes to employees’ jobs. It is beneficial to perform these assessments periodically to determine the training needs of an organization, employees’ knowledge and skills, and also training program effectiveness.